Going viral isn’t all that…

I went viral once and guess what?

Nothing happened.

Zilch.

In fact, I ended up attracting the wrong kind of people to my content.

If you’re looking to get more consistent on social media, you need to work out who your ideal client is so you know who your content is aimed at and who you are talking to.

Here are 3 questions you can ask yourself when you’re trying to work out who your ideal client is…

1 - Who do I enjoy working with?
The likelihood is, your ideal client is going to be on the same wavelength as you. You speak the same language. Who can you see yourself supporting/working with? Who get’s you excited to turn up every day?

2-What problem do I solve?
You need to know this, because that is the fundamentals for your marketing.
You need to know how your product or service can make someones life easier or better.

3-Where do they spend time online?
You need to know your ideal client and where they like to hang out online. You can look at your previous clients and see where they came from and focus there or you can use trial and error. Where do they go for inspiration and who do they follow?

Follow along for more helpful tips and tricks and let me know how you found your ideal client below.

Image provided by Unsplash.